A new collection from retailer PacSun converges several hot apparel trends: gender-neutral styles, sustainability, tie-dye prints and livestreamed shopping events. For promo industry professionals looking to keep a finger on the pulse, the lifestyle retailer’s Colour Range line is worth a look.
Made from fabrics that are partially recycled and include organic yarn, the collection includes adult and children’s styles, in a range of relaxed staples, including T-shirts, sweatpants, and cargo and slim-fit pants in solid colors and tie-dye prints.
“Colour Range is a natural extension of the PacSun brand as we continue to focus on advancing our designs and product offerings to eliminate gender bias and empower self-expression,” said Brie Olson, president of PacSun, in a press release. “These hand-picked styles were truly curated without a specific gender in mind, to dress the new generation with silhouettes made for everyone.”
Gender-neutral styles have been a growing category for PacSun, reaching more than 20% of its offerings, according to Alfred Chang, CEO of PacSun. The retailer initially unveiled its Gender-Neutral Shop in September 2020 as a step toward a more inclusive future and shopping experience. In the spring of 2021, PacSun hosted a gender-neutral design competition with the Fashion Scholarship Fund. And the retailer has also released a dedicated kids’ label with a full range of gender-free pieces.