July 21, 2022

Editor’s Picks Showcase: Flavorful Food Gifts

Sweet and savory treats are ideal for special occasions and showing appreciation, support and care. By Nyah Marshall | asicentral.com Thoughtful food gifts are a winner […]
June 30, 2022

6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to inspire satisfied customers to talk you up. By Sara Lavenduski | asicentral.com Word-of-mouth marketing is critical for a business […]
December 10, 2021

‘That Girl’ Trend Focuses on Mindfulness, Journaling

Young women on TikTok and other social media platforms are sharing their aesthetic and self-care rituals online. There are opportunities for promo in this Gen Z […]
December 8, 2021

Trends in Sustainable Fashion

Trends in Sustainable Fashion PROMO INSIDERS | asicentral.com The conversation around sustainable fashion has evolved rapidly over the last five years. Back when Dr. Noshua Watson […]
September 27, 2021

Despite COVID Hurdles, Trade Shows Go On

Spiking coronavirus cases have spurred some event cancellations, but trade show organizers as well as signage and display suppliers say business has stayed strong. By Theresa […]
September 14, 2021

PacSun Gender-Neutral Collection Is On-Trend

The retailer hit the mark on several fronts, creating eco-friendly, gender-neutral clothing and promoting it via livestreamed shopping events. By Theresa Hegel |  asicentral.com A new […]
August 17, 2021

Coffee Clothes, Algae Ink & Other Sustainable Apparel Trends

These brands are getting creative with how their garments are made. By Theresa Hegel |  asicentral.com A number of fashion brands are looking at ways to […]
August 5, 2021

Olympians Showcase Epic ‘Swag Bags’

U.S. Olympians received a haul of branded merchandise that they showcased on TikTok to great response. By Christopher Ruvo |  asicentral.com There are a lot of […]
August 5, 2021

Why Digital Is Sustainability’s Next Frontier

Several apparel brands are using QR codes and NFC technology to create “digital passports” that allow consumers to track a garment’s lifecycle. By Theresa Hegel | […]